Newcastle-based sales training, outsourcing and consultancy firm, durhamlane, has been awarded an undisclosed training contract with Anglia Ruskin University.
durhamlane help companies become more commercial by improving the performance of their people and by managing outsourced sales campaigns on their behalf, creating new business opportunities.
The contract will contribute to the company pursuing its aims of generatng an extra £250,000 in turnover over the next 12 months, as well as the desire to recruit more staff and create 20 new jobs.
durhamlane are tasked with improving sales and business development skills of a Degrees at Work team at the university, consisting of 10 people, whose purpose is to offer training for employers.
Employers, such as the RAF and Harrods, use the team to develop and nurture skills of existing staff to meet their own workforce requirements, rather than follow the graduate route.
durhamlane undertook an initial review of the Degrees at Work team to assess effectiveness and areas for development, before delivering training to improve sales and team working skills.
Head of degrees at work for Anglia Ruskin University, Jan Skene, said: “I was impressed by the fact that durhamlane took time to understand our business, and the culture of the team and organisation.
“They saw the world through our eyes to ensure that the training is relevant, meaningful and ultimately beneficial in helping us to grow our business.“
Managing partner at durhamlane, Richard Lane, said: “Anglia Ruskin has recognised it must move with the times to remain a viable corporate training provider and has brought our external expertise to help.
“It is achieving the move to a better performing sales environment with our specialist training and is set to become one of the most ambitious and focused business within the commercial degrees business.“